Johannesburg – The electronic cigarette industry is cranking up its lobbying efforts to pre-empt a range of possible regulations expected this year. The newly established Vapour Product Association (VPA) is trying to recruit producers and retailers of e-cigarettes and their components under a single umbrella.

“We need to look at what regulation we want,” said Kabir Kalee churn, a VPA director. “The key is to ensure that the category does not die from overregulation,” he told City Press this week. The regulatory framework for e-cigarettes is slowly developing across the world, with expert opinion massively divided on what to do about the new nicotine industry. The association already endorses banning sales of e-cigarettes to people under the age of 18.

Download the article City Press, 29 January 2017